Description
Every professional arrangement depends on what's underneath — the foam holding stems in position, delivering water continuously to every cut end, and maintaining the right internal chemistry to keep petals fresh from the build table to the venue. FLORICEL Premium Fresh Floral Foam — 48 Brick Case is engineered specifically for that responsibility. Purpose-built for professional floral production, each brick delivers laboratory-tested absorption capacity, a precisely calibrated pH level, and a pre-scored structure designed for the pace and volume of working studio life.
At a Glance:
- 48 bricks per case — production-ready volume
- 9" L × 4" W × 3" H per brick — standard professional size
- Absorbs 1.7L+ per brick — over 45× its dry weight
- pH 6.4 — precision-engineered for cut flower longevity
- Pre-scored at thirds and halves for fast, accurate cuts with minimal waste
- Free shipping to all 48 contiguous U.S. states — included in listed price
Each brick holds over 1.7 liters of water — more than 45 times its own dry weight — and is calibrated to a 6.4 pH level, the precise neutrality point consistently identified as optimal for cut flower longevity. Stems of all widths and densities anchor securely, from delicate spray roses to thick tropical stems, without the foam collapsing or losing grip. Whether you're building wedding centerpieces for a 200-person reception, stocking a retail shop through a busy holiday season, producing sympathy arrangements on a daily schedule, or designing large-scale event installations, FLORICEL's 48-brick case is built for that workload.
Everyday Wholesale Pricing + Free Shipping Included: The price listed is our everyday professional wholesale rate — the same price working florists, event studios, and floral retailers pay, with no account application and no minimum order. Free shipping to all 48 contiguous U.S. states is already included in the listed price. No shipping cost added at checkout.
Product Specifications:
- Brand: FLORICEL Premium Fresh Floral Foam
- Case Quantity: 48 bricks
- Brick Dimensions: 9" L × 4" W × 3" H (standard professional size)
- Water Absorption: Tested at 1.7L+ per brick — over 45× dry weight
- Engineered pH: 6.4 — precision-calibrated for cut flower longevity
- Scoring: Pre-scored at thirds and halves for clean, accurate cuts
- Type: Fresh / wet floral foam — for fresh cut flowers only
- Shipping: Free to all 48 contiguous U.S. states, included in purchase price
How to Soak and Use FLORICEL Fresh Floral Foam:
- Float and sink method only: Place the dry brick face-up on the surface of clean, room-temperature water and allow it to absorb and sink naturally — fully saturated in approximately 30 seconds to 2 minutes
- Never force the foam underwater and never hold it under a running faucet — forcing absorption traps air pockets inside the brick, creating permanent dry zones that cause flowers to wilt prematurely regardless of how much water surrounds the outside of the brick
- For maximum flower life, add flower food or floral preservative to the soak water before placing the brick
- Cut flower stems at a 45-degree angle immediately before inserting to maximize water uptake and foam contact
- Insert stems 1–1.5 inches deep for vertical placements; 1.5–2 inches for horizontal or angled placements
- Trim foam to fit snugly inside your container — a tight fit prevents shifting during transport and display
- Use the pre-scored lines to cut bricks cleanly into thirds or halves with minimal crumbling or waste
- Important: Once soaked wet foam is allowed to dry out completely, it cannot be re-wetted effectively — keep soaked bricks submerged in water until ready to use
Who Uses FLORICEL Fresh Floral Foam: Professional wedding florists, event and corporate floral designers, retail flower shops, funeral and sympathy florists, hospitality and hotel floral programs, floral design schools, and wholesale buyers supplying studios and shops with production-volume foam.
Frequently Asked Questions:
Q: What makes FLORICEL Fresh Floral Foam different from standard economy floral foam?
A: Three engineered specifications set FLORICEL apart: a tested absorption capacity of over 1.7 liters per brick (45× dry weight), a precision-calibrated pH of 6.4 for optimal cut flower longevity, and pre-scored lines at thirds and halves for fast, accurate cutting with minimal crumble or waste. Economy foams often have inconsistent absorption and uncontrolled pH — both of which directly shorten vase life and increase stem failure in finished arrangements.
Q: Why can't I push FLORICEL foam underwater to speed up soaking?
A: Forcing the brick underwater or holding it under a running faucet traps air inside the foam's porous structure before water has a chance to replace it. Those trapped air pockets become permanent dry zones that cannot be corrected — flowers with stems in those zones will wilt prematurely regardless of how much water surrounds the brick. The float-and-sink passive method eliminates this risk entirely. A standard brick reaches full saturation in 30 seconds to 2 minutes with no intervention required.
Q: What is the most cost-effective way to keep a professional studio stocked with high-quality fresh floral foam?
A: The 48-brick case here is priced at our everyday wholesale rate — with free shipping to the lower 48 already included — making it the lowest per-brick cost available without a separate account or bulk pricing request. The price you see is what professional florists, event studios, and retail buyers pay. No minimums, no quotes, no waiting.
⚠ Note: FLORICEL Fresh Floral Foam is formulated for fresh cut flowers only. For artificial, silk, or dried flower arrangements, see our dry floral foam line.
This item includes free shipping to the lower 48 contiguous states, included in the purchase price.
Shop in-store in South Florida for exclusive lower pricing.
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⚠ California Proposition 65 Warning: This product can expose you to chemicals known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.